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Notes from the build

Practical, opinionated takes from twenty years of shipping and operating software — the tools I use and the lessons that stuck.

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Programmatic SEO: Your SQL Data is a Goldmine
Programmatic SEO Jun 14, 2026 · 5 min

Programmatic SEO: Your SQL Data is a Goldmine

Forget scraping or buying data; your existing SQL databases hold immense, untapped potential for programmatic SEO if you know how to structure and expose it.