Writing
Notes from the build
Practical, opinionated takes from twenty years of shipping and operating software — the tools I use and the lessons that stuck.
Programmatic SEO: Your SQL Data is a Goldmine
Forget scraping or buying data; your existing SQL databases hold immense, untapped potential for programmatic SEO if you know how to structure and expose it.
AI API Decisions: Build vs. Buy Realities
Deciding whether to build your own AI API solution or integrate an existing one comes down to cost, control, and your core business.
Filament: Optimizing Queries for Large Datasets
Filament is great, but without care, large datasets will slow it down; here's how I optimize queries to keep things snappy in production.
Eloquent: Abstracting Query Logic vs. Just Using It
Eloquent is Laravel's ORM, and knowing when to wrap its query methods in services or repositories versus just calling them directly is a common architectural decision.
What I learned building a SaaS platform solo
Billing, AI, SEO at scale, and the cloud it all runs on — what it actually takes to ship a complete product as one engineer.